I’ll be the first to admit that I am a Star Wars fan. I dressed up and took my lightsaber with me to Comic Con. However, I have started to feel weighed down by all of the Star Wars propaganda bombarding the media. I simply cannot walk into a department store or nerd-chic boutique without seeing clothing, backpacks, toys, buttons and more splattered with the faces of storm troopers, Darth Vader and all the characters we love and love to hate.
The apparel extends to children, teens, adults, dogs, and with Halloween coming up I’m sure it will invade the costume category as well. To put it simply, it’s too much.
The hype of the new movie Star Wars: The Force Awakens, has been aggressive especially since it came as somewhat of a shock to fans since Disney has really decided to go off book with this one. Despite speculation, I don’t think any fans are upset that a new Star Wars is coming with a concept that will at least be different enough to keep us guessing and hopefully familiar enough to enjoy the new trilogy. However, the branding efforts have been heard loud and clear since Disney purchased Lucas Films three years ago.
My intention is not to rag on Disney, but I am upset that they are ripping out Big Thunder Ranch in order to build Star Wars Land. It makes perfect sense for Disney to capitalize on their new investment but to remove a piece of tradition from the parks is heartbreaking. Although Jedi’s may be the space cowboys of the future, nothing really resonates with the nostalgia of childhood like pretending to be cowboys and Indians. It’s hard to believe that the next generation won’t have the chance to experience that at the most magical place on earth.
Speaking of the next generation, their focus should be less on what one person dreamt up and more on creating the future for themselves, which was Disney’s vision with Tomorrowland. Instead of bombarding children with the Star Wars revolution, we should be teaching them about current technology and astronomy. Teach them about drones, not droids; space shuttles, instead of space ships. Star Wars gives kids the foundation to dream big when it comes to space but it is our responsibility to teach them the fundamentals to get there.
I’m not saying we should get rid of Star Wars, just minimize it. The movies, the park renovations, the cartoon series, and the excessive amounts of swag are overwhelming; it’s like only eating mashed potatoes at Thanksgiving dinner. Let’s branch out a little more! If we have learned anything from Star Wars it should be how much we have to discover and to create in this world. We don’t need to get caught up in a Star Wars overload.