Products with a Purpose

August 29, 2012 by

In Eli Marmar’s life story, water is a recurring theme. “I was raised in the Bay Area as a competitive swimmer and spent my formative years in the ocean surfing. It rained on my wedding day. My son was born in a birthing tub.” No surprise then that he launched his company Freewaters with one mission: provide clean drinking water, one pair of sandals at a time. That’s right, sandals. San Francisco-based shoemaker Freewaters represents a new breed of social enterprises that have philanthropic agendas built explicitly into their corporate DNA.